I spent 15 years doing the work. Then I built something to do it better.
I've spent my career in the trenches of digital marketing — building websites, scaling content, running SEO campaigns, and figuring out what actually moves the needle for businesses online. I built and scaled one of the industry's first and most popular food entrepreneurship blogs, growing it to millions of pageviews per year.
Along the way, I saw the same problem over and over: small business owners are drowning in work they shouldn't be doing manually. They know they need to follow up with leads. They know they should be posting on social media. They know their email list is dying. But they're too busy running the business to do any of it consistently.
I've been on the other side of it too. I've directly managed and employed 10 employees — content writers, web designers, admin staff, video editors. I know the pressure of payroll and what it takes to manage real people. And here's what I'll tell you: working with an AI employee is surprisingly similar. You've got to have a ramp-up period for training. You've got to give clear instructions and provide support. If you've ever hired before, you understand this.
But here's the difference: the ramp-up is faster and the output is more consistent. There are no sick days, no miscommunications, no turnover. And once it clicks, you'll find yourself handing over more and more — taking stuff off your plate you didn't even realize you could delegate.
So I built something about it. Full Plate AI is an AI employee that lives on a dedicated iMac in your office. It handles the texts, emails, marketing, and admin work that never gets done — because you're too busy doing the work that actually makes you money.
No complicated software integrations. No month-long onboarding. No dashboard you'll never log into. Just text your AI employee what you need, and it gets done. That's it.
